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Outreach Emails: The Best of the Worst
Think for a second about how many e-mails you receive every day. Now, think about what percentage of those e-mails are spam e-mails trying to entice you into buying a guest post, working with an...
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10 Attendees Weigh In On MozCon 2014 and Seattle
Mozcon 2014 just wrapped up and I’m finally back in Chicago. All I can say is Wow! Mozcon was three jam-packed days full of SEO and marketing tips. The hardest part now is prioritizing which takeaways...
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Link Quality vs. Quantity: Why Quality Always Wins
Marketing managers and in house digital marketers are often tasked with building backlinks to their website. The main reasoning behind this is to strengthen the visibility of their website or a certain...
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Cartoon of the Week: How to Rank in Google Search
In the latest leak of Google's "Human Rater Handbook" (Version 5.0, March 2014), the guidelines for rating sites have included exactly what we've been finding in our SEO work. There is emphasis on...
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Cartoon of the Week: Don’t Put All Your Marketing Eggs in One Basket
eBay announced last week that they are going to miss out on $200 million dollars in 2014 due to Panda and Penguin algorithm changes that have affected their organic traffic and SEO efforts....
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Survival of the Fittest: How I Found SEO in the Galapagos Islands
Last week, I took a vacation of a lifetime- a week-long trip to Ecuador that included a four-day tour of the Galapagos Islands. I arrived on the islands ready to giggle at blue-footed boobies (I'm a...
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Crafty Content Marketing Strategy Ideas for Non-Profits
According to Content Marketing Institute, "54% of nonprofit professionals do not have a documented content strategy," noting limitations in time and budget as the top content marketing challenges. And,...
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Back to School: Your Fall Checklist for Content Marketing Supplies
I'm not ready to admit it either, but fall is right around the corner. Before you know it, the leaves will be changing colors, you'll be swapping out short sleeves for fleece pullovers, and...
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The Advantages of Segmenting Your Contact List Based on Buyer Persona
So now you have a thick Rolodex full of your buyer personas, and you've spent just a little too much time thinking about their lives, their interests, and their pain points, to the point where you...
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Cartoon of the Week: What the ALS Ice Bucket Challenge Can Teach Us About...
If you have Facebook, watch videos online, or are a citizen of the USA, you've heard of the ALS Ice Bucket Challenge.
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Five Places to Visit for Blog Post Ideas
It happens to all of us. Your blog has been chugging along for awhile now, with a steady stream of useful content on a variety of topics- but slowly, you're starting to run out of ideas and your...
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Cartoon of the Week: Google Updates Webmaster Guidelines to Include Low...
Google recently updated their webmaster guidelines, specifically in the little to no original content guidelines to add “low quality guest blog posts” as spam.
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Don’t Rush Through Keyword Research!
Regardless of the industry or niche your business is in, the first step to any great SEO campaign is to conduct quality keyword research. Far too often this set is rushed or hurried through so that you...
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How to Add Keywords to Headings for On-page SEO Success
Recently, one of our clients asked us about how to best use keywords in page headings and subheadings. They were worried that they weren't using enough keywords in their headings, but at the same time,...
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Inbound 2014: Mind=Blown Conference Favs, From 5 of My Favorite People
Hubspot's Inbound 2014 conference has come to an end and I have to say it's bittersweet. On one hand it's nice to go home, but on the other hand the conference had so much great info that I wish I had...
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Three Free Site Speed Tools You Should be Using Today
At a recent SearchMetrics conference, one of the presenters did an experiment where he tested the correlation between site speed and rankings. His findings were what I would expect: there was a...
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How to Teach Yourself SEO
Your first foray into the field of SEO can be an intimidating thing. Confusing acronyms, realizing that "crawling" isn't always referring to what comes before walking, and learning the differences...
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On-Page vs Off-Page SEO: What’s the Difference?
Your search engine optimization strategy can be divided into two different categories: on-page SEO and off-page SEO. Similar sounding titles, but completely different methods of improving your search...
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Content Jam 2014: These 5 Content Marketing Tips Are The Jam
Content Jam 2014 splattered last week here in Chicago and it was an awesome content marketing event. It's an event I highly recommend for both agencies and marketing managers that want to learn more...
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